E-commerce Checkout Abandonment: Measure And Combat Lost Sales
10 April 2024
4 min read
507 words
In the world of e-commerce, checkout abandonment is a significant challenge that plagues online retailers. To know how many sales you are losing every day, first you must seek to measure your abandonment rate.
A/B Testing: Here’s How You Could Be Doing It Wrong
2 August 2018
8 min read
1,935 words
David Ogilvy, one of the founding fathers of modern advertising once said "Never stop testing, and your advertising will never stop improving."
Is It Better To A/B Test For 95% Statistical Significance Or 99.95% Statistical Significance?
2 March 2014
9 min read
496 words
Exploring statistical significance and some of the science behind split testing for a client. What is the right threshold when running A/B tests or experiments?
