2 August 2018   8 min read   1,935 words  

David Ogilvy, one of the founding fathers of modern advertising once said "Never stop testing, and your advertising will never stop improving."

31 July 2018   16 min read   2,626 words  

A significant percentage of your prospective customers are getting to your checkout page and then leaving in droves. Let’s take a look at the art of reducing checkout-abandonment and how you can fix it — starting today.

4 July 2018   5 min read   803 words  

Experimentation, data and customer experience. That’s the name of the game for forward-thinking executives committed to staying ahead of the pack in Australia.

29 March 2014   4 min read   553 words  

I explore the trade-offs inherit in utilising the concept of bribery in your marketing and whether it is safe or ethical. Is this a psychological lever you should use with your customers or not?

2 March 2014   9 min read   496 words  

Exploring statistical significance and some of the science behind split testing for a client. What is the right threshold when running A/B tests or experiments?

7 September 2013   5 min read   65 words  

I answer a question posed by one of my LinkedIn connections about why doing an SEO campaign may be a waste of time unless you explore the paid channel first.

26 June 2013   7 min read   1,298 words  

It was 2009 and I was undertaking some electives in Entrepreneurship at Swinburne. As many businesses start, I started with a simple question: “What is the product that I wish I had (as a user or customer) several years ago?”

8 June 2013   9 min read   650 words  

What do we mean when we refer to "experiments" or "conversion rate optimisation"? Conversion rate of what? In this blog post, I explore some of the basics.